You are here: Fairness.com > Resources > The Dirty Little Secrets of Search

The Dirty Little Secrets of Search

Date: February 12, 2011
Author: David Segal
QUOTE: Does the collective wisdom of the Web really say that Penney has the most essential site when it comes to dresses? ...What he found suggests that the digital age’s most mundane act, the Google search, often represents layer upon layer of intrigue. And the intrigue starts in the sprawling, subterranean world of “black hat” optimization, the dark art of raising the profile of a Web site with methods that Google considers tantamount to cheating.

Article MetaInformation:

Key People:
Key Organizations:
Subject & Geographic Categories:

Comments:

none
*User comments are posted without Fairness.com LLC's prior review or approval, and Fairness.com LLC takes no responsibility for them; please see our Conditions of Service Agreement.