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A Rave, a Pan, or Just a Fake? (The Haggler)

Date: May 21, 2011
Author: David Segal
QUOTE: As a consumer review Web site, Yelp is so big and influential that it has given rise to a small, semi-underground group of entrepreneurs who, for a fee, will post a rave about your company. Others will post a negative review about your rivals. Yes, this is very sneaky, and it’s a continuing problem for Yelp, which is locked in a “Spy vs. Spy”-style contest with fake reviewers.

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