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TV Charity Drives: Toys for Tots, Money for Stations

Date: December 21, 2005

Author: Paul Farhi

QUOTE: To become "partners" with WUSA and WRC, such entities as SunTrust and the D.C. Lottery pay the stations. The payments buy TV ads that tout the charitable campaigns and the companies' involvement in them. The stations, in turn, often feature their paying sponsors on news reports about the charitable drives, usually without disclosing to viewers that the station is receiving money from the ad buys.

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Key People:

Key Organizations:

• Washington Post Newspaper

Subject & Geographic Categories:

• Media & Journalism
  • Journalism: Ethics/Objectivity
    • Accuracy/Truth
      • Media Bias (Organizational)
  • Manipulation / Propaganda / Leaks
  • Media Industry Issues
    • Television/TV/Cable Industry/Radio
  • Sources

• North America
  • United States of America/USA
    • Washington, D.C. / District of Columbia

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