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Heartfelt Advice, Hefty Fees

Date: August 11, 2002
Author: Melody Petersen
QUOTE: In the last year or so, dozens of celebrities, from Ms. Bacall to Kathleen Turner to Rob Lowe, have been paid hefty fees to appear on television talk shows and morning news programs and to disclose intimate details of ailments that afflict them or people close to them. Often, they mention brand-name drugs without disclosing their financial ties to the medicine's maker.

ABSTRACT: The articles describes a growing trend for drug companies to hire high-profile spokespersons to personally endorse and otherwise promote prescription drugs, sometimes on TV interview shows where they do not disclose that they are paid for such endorsements. The article focuses on the ethics of mixing content and advertising without alerting viewers/readers; it poses but does not focus on the broader question of whether we want medicine and health products hawked like any other consumer product. --- D. Doernberg --- Dan Doernberg

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