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When the Spam Hits the Blogs

Date: October 26, 2002
Author: Michelle Delio
QUOTE: Owners of the conversational websites known as weblogs have recently noticed that their referral logs have become the newest target for spam.

ABSTRACT: Spammers are now targeting weblog sites by linking to them and benefitting from automatically generated reciprocal links, which turns the weblog's once-reliable referral lists into gateways to pornographic and other commercial sites. The owners of the weblogs are not pleased, even though the technique can cause search engines into boosting their weblogs' rankings.  Spammers, such as Mastodon, explain, "I'm not planning on becoming the major annoyance of the blogging world.... [but] marketing is all about being innovative, different, adaptive, taking risks and knowing how to use the technology."

--- Kathleen Hom

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