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Web Ads With An Audience Of One

Date: May 19, 2007

Authors: Ellen Nakashima and Alan Sipress

QUOTE: Microsoft's $6 billion purchase of a major online advertising company announced yesterday underscores a core moneymaking strategy of the digital economy: watching you. The deal would give Microsoft the ability to place ads on sites other than its own, as well as evaluate whether the ads are effective. It also would enhance Microsoft's ability to target advertising based on users' Web-surfing habits.

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