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Yahoo Unveils Personalized Ads: Competition on Web Grows

Date: July 3, 2007

Author: Kendra Marr

QUOTE: Yahoo yesterday launched a system to let marketers tailor advertising content to individual users...Behavioral targeting has been the focus for the Internet giants .... Privacy advocates are wary of such systems.

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Article MetaInformation:

Key People:

• Dave Morgan Esq.
• Ari Schwartz

Key Organizations:

• aQuantive
• Center for Democracy & Technology (CDT)
• DoubleClick
• Google
• Microsoft Corporation
• TACODA
• Washington Post Newspaper
• Yahoo!

Subject & Geographic Categories:

• Computers & Information Technology
  • Internet General (see also Fraud, Free Speech, etc.)
    • Internet: Search Engines

• Law & Justice
  • Civil Rights / Equal Protection
    • Privacy: Other
      • Anonymity/Surveillance/Identity Theft/Confidentiality

• Media & Journalism
  • Advertising: General
    • Advertising: Intrusiveness/Taste

• North America
  • United States of America/USA

• Worldwide

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