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What Makes People Give?

Date: March 9, 2008
Author: David Leonhardt
QUOTE: The results of the matching-gift experiment...spoke to that fundamental question about philanthropy: Why do people give? Is it really to make the world a better place, to give back to the community as a token of gratitude? Or is giving instead about something less grand, like seeing your name on a building, responding to peer pressure or simply feeling good about yourself? To put it bluntly, is charitable giving a high-minded form of consumption?

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