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Cheat Sheets? Fuzzy Industry Standards Leave Consumers Lost In the Thread Counts

Date: May 15, 2008

Author: Patricia Kime

QUOTE: Currently, manufacturers have no agreed-upon standard for counting the number of vertical and horizontal threads in a one-inch square of fabric -- the definition of thread count. The American Society for Testing and Materials International (ASTM) established guidelines saying all threads, including multi-ply yarns, can only be counted once. U.S. manufacturers adhere to the rule, but many foreign manufacturers do not, according to Norma Keyes, director of fiber quality research at Cotton Inc., an industry trade group based in Cary, N.C.

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Article MetaInformation:

Key People:

Key Organizations:

• *Unknown
• American Society for Testing and Materials International (ASTM)
• Bed Bath & Beyond
• Consumers Union of U.S.
• Cotton

Subject & Geographic Categories:

• Abstract Principles
  • Information
    • Definitions/Names
    • Measurement
      • Quality
    • Truth / Honesty / Lying / Cheating
      • Hide/Mislead

• Businesses & Organizations
  • Industry-Specific Issues
    • Clothing/Textiles/Fashion
  • Sales & Marketing
    • Sales/Selling
      • Labelling

• Media & Journalism
  • Advertising: General
    • Advertising: Truth

• North America
  • United States of America/USA

• Worldwide

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