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The FTC Takes On Targeted Web Ads

Date: August 2, 2009
Author: Douglas MacMillan
QUOTE: Now, Leibowitz wants to terminate—or at least rein in—a different practice he finds no less harmful to consumers: delivering ads to individuals based on the Web pages they visit and searches they carry out....How far he goes in regulating the practice could have big implications for a host of companies that depend on Web advertising and engage in some form of targeting.

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