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Direct Marketing Association (DMA)


Self Description

January 2002: "The Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields." http://www.the-dma.org/

Third-Party Descriptions

December 2012: '“It changes what comes to you, what you will see in a banner ad or an ad along the side of your Web searches,” said Jerry Cerasale, senior vice president for government affairs at the Direct Marketing Association, an industry trade group. “But it doesn’t create a barrier for you to look elsewhere.”'

http://www.nytimes.com/2012/12/19/technology/ftc-opens-an-inquiry-into-data-brokers.html

June 2009: "Some time this summer, the Interactive Advertising Bureau (IAB), a trade organization for online publishers, plans to unveil a set of self-imposed guidelines for the industry that were created in conjunction with the Association of National Advertisers, the Direct Marketing Assn., and other trade groups. Drafting and enforcing self-regulatory principles is difficult because it requires being compatible with many different business models, according to Mike Zaneis, vice-president for public policy at the IAB."

http://www.businessweek.com/technology/content/jun2009/tc20090618_888470.htm

May 2007: The Federal Trade Commission’s rules prohibit list brokers from selling to companies engaged in obvious frauds. In 2004, the agency fined three brokers accused of knowingly, or purposely ignoring, that clients were breaking the law. The Direct Marketing Association, which infoUSA belongs to, requires brokers to screen buyers for suspicious activity.

http://www.nytimes.com/2007/05/20/business/20tele.html

Relationships

RoleNameTypeLast Updated
Director/Trustee/Overseer (past or present) Dave Morgan Esq. Person Apr 18, 2007
Advised by (past or present) Jules Polonetsky Esq. Person Apr 12, 2010
Organization Head/Leader (past or present) H. Robert Wientzen Person Sep 6, 2006

Articles and Resources

Date Fairness.com Resource Read it at:
Dec 18, 2012 F.T.C. Opens an Inquiry Into Data Brokers

QUOTE: as consumers conduct more of their personal and commercial lives online, that type of data collection has been steadily increasing, fueled by new online surveillance techniques and more sophisticated analytics. Some companies, for example, have compiled several thousand different pieces of information on a majority of adults in the United States. Regulators say they are concerned that such comprehensive data collection could be used to profile, score or segment consumers, with the potential to unfairly limit the kinds of financial, insurance, health, education or other marketing offers certain consumers receive.

 New York Times
Jun 18, 2009 Internet Marketing: Is Regulation Coming?

QUOTE: Up to now the government has had a hands-off policy toward online marketing, giving companies relatively free rein in how they use tools that track what people do online and then use that data to deliver tailored marketing messages....Advocates of regulation say Internet companies need to be more up-front about their use of so-called behavioral targeting.

 BusinessWeek
May 20, 2007 Bilking the Elderly, With a Corporate Assist

QUOTE: Telemarketing fraud, once limited to small-time thieves, has become a global criminal enterprise preying upon millions of elderly and other Americans every year

 New York Times
May 18, 2007 Online Ad Legislation: Too Much or Not Enough?

QUOTE: Are current regulations adequate to protect consumer interests online while permitting informative, effective campaigns? The question ranges far beyond just children's interests. Consider alcohol, tobacco, drugs, automobiles, gambling, adult entertainment, finances, housing, and employment. All these sectors are subject to regulations governing how they can advertise products and services. The Web brings special considerations into the equation.

 Clickz.com
Jul 20, 2005 Do Not Call list under attack, activists say: Battle brewing as telemarketers ask FCC to nullify tough state laws

QUOTE: They’re back. Or they might be, those pesky telemarketing calls, after nearly two years of peaceful, interruption-free dinners. That's the warning a consumer protection group is about to issue.

 MSNBC
Jan 31, 2005 Passenger Screening, Take 10

QUOTE: A controversial and much-delayed upgrade of the current airline passenger-screening system has gained new momentum....Privacy activists, such as security consultant Richard M. Smith, argue those databases, which are used for direct marketing and fraud investigations, are inaccurate...."

 Wired
Oct 30, 2004 New Tricks Fool Caller ID: Some See Potentially Dangerous Abuse

QUOTE: Companies are marketing systems to help callers fool telephone identification [caller ID--Ed.] services into thinking they are someone else entirely.

 Washington Post
Oct 04, 2004 Supreme Court Affirms Do-Not-Call Ruling

QUOTE: The national do-not-call list overcame its last legal hurdle...when the Supreme Court let stand a lower-court ruling affirming its constitutionality.

 Washington Post
Jul 07, 2004 Company Pays Fine For Renting Out Its Customer Data: Privacy Policy Changed After the Fact, FTC Says

QUOTE: "It's simple: If you collect information and promise not to share, you can't share unless the consumer agrees," said J. Howard Beales III, head of the FTC's consumer protection bureau.

 Washington Post
Feb 02, 2003 With a Lawsuit Pending, Charities Are Divided Over Disclosure

QUOTE: ...whether the First Amendment prohibits a state from bringing charges of fraud against a professional fund-raiser that has told potential donors their contributions will be used for charitable purposes but, in fact, keeps the vast majority of their gifts.

 New York Times
Sep 01, 2002 Take Charge: Fighting Back Against Identity Theft

QUOTE: People whose identities have been stolen can spend months or years –and thousands of dollars – cleaning up the mess the thieves have made of their good name and credit record. In the meantime, victims may lose job opportunities, be refused loans for education, housing, cars, or even be arrested for crimes they didn’t commit.

 Federal Trade Commission (FTC)
Aug 01, 2002 Privacy Survival Guide: How to Take Control of Your Personal Information

QUOTE: Every day most of us give away information about ourselves ‑‑ sometimes knowingly and other times when we do not even realize it. You are your best privacy protector.

 Privacy Rights Clearinghouse
Jan 23, 2002 FTC Moving To Restrict Telemarketers

QUOTE: The Federal Trade Commission today plans to propose new rules for reducing the annoyance of unwanted telephone solicitations as it begins to push for the establishment of a national "do-not-call" registry.

 Washington Post