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Eric Dezenhall


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April 2007: Most companies are wholly unprepared to deal with the new nastiness that's erupting online. That's worrisome as the Web moves closer to being the prime advertising medium—and reputational conduit—of our time. 'The CEOs of the largest 50 companies in the world are practically hiding under their desks in terror about Internet rumors,' says top crisis manager Eric Dezenhall, author of the upcoming book Damage Control. 'Millions of dollars in labor are being spent discussing whether or not you should respond on the Web.'

http://www.businessweek.com/magazine/content/07_16/b4030068.htm

January 2007: The author of Nail 'Em! Confronting High-Profile Attacks on Celebrities and Businesses is not the kind of figure normally associated with the relatively sedate world of scientific publishing. Besides writing the odd novel, Eric Dezenhall has made a name for himself helping companies and celebrities protect their reputations, working for example with Jeffrey Skilling, the former Enron chief now serving a 24-year jail term for fraud.

March 2002: novelist and author of Money Wanders: A Novel.

http://www.nature.com/news/2007/070122/full/445347a.html

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Articles and Resources

Date Fairness.com Resource Read it at:
May 19, 2007 Page Six, Staple of Gossip, Reports on Its Own Tale

QUOTE: In what some saw as a move to pre-empt the story, Page Six itself revealed each salacious accusation of Mr. Spiegelman’s, point by point. Several of the points flatly denied elements of Mr. Spiegelman’s assertions; some confirmed at least portions of them; others simply listed the allegations without denials or confirmations.

 New York Times
Apr 06, 2007 Venom on the Web: Nastiness online can erupt and go global overnight, and "no comment" doesn't cut it anymore. Here's how to cope

QUOTE: Most companies are wholly unprepared to deal with the new nastiness that's erupting online. That's worrisome as the Web moves closer to being the prime advertising medium—and reputational conduit—of our time...In the beginning, the idea of this new conversation seemed so benign. Radical transparency: the new public-relations nirvana! Companies, employees, and customers engage in a Webified dialectic. Executives gain insight into product development, consumer needs, and strategic opportunities. All the back-and-forth empowers consumers, who previously were relegated to shouting at call-center minions. Venom can be a great leading indicator.

 BusinessWeek
Feb 09, 2007 Research-Result Battle Now Pits PR 'Pit Bull' Against Barbie Blenders

QUOTE: At issue is a movement spearheaded by patient advocates and others who say they should not have to buy subscriptions to expensive scientific journals to read the results of research they paid for with their taxes. These "public access" advocates want government rules to require that the results of federally funded research be posted on the Internet within six or 12 months after they are published.

 Washington Post
Jan 25, 2007 PR's 'pit bull' takes on open access: Journal publishers lock horns with free-information movement.

QUOTE: a group of big scientific publishers has hired the pit bull [Eric Dezenhall--Ed.] to take on the free-information movement, which campaigns for scientific results to be made freely available. Some traditional journals, which depend on subscription charges, say that open-access journals and public databases of scientific papers such as the National Institutes of Health's (NIH's) PubMed Central, threaten their livelihoods.

 Nature
Aug 29, 2006 Wal-Mart Counters Criticism With a Political-Style Ad Campaign

QUOTE: Wal-Mart introduced a marketing campaign that closely resembles the television advertisements used by political candidates...appears to believe it has failed to persuade the public that its benefits and wages are generous, leaving it open to attacks from union-backed groups and political parties.

 New York Times
Mar 10, 2002 We Like Our Bad Guys To Be Honest About It

QUOTE: ...what kind of bad guys America wants? Answer: honest ones. A thief pointing a gun at your head makes no pretense about his intentions, but a thief armed with a laptop and a smile is out to fool you, and Americans absolutely hate to be fooled.

 Washington Post